FULL INTEGRATION: For two generations, the ValMark companies have provided an integrated broker-dealer and producer group platform for successful independent financial firms that wish to incorporate insurance products as a key part of their practice. With ValMark’s comprehensive suite of services, hand-selected Member Offices have successfully leveraged this central relationship to better serve their clients across all product sets…seamlessly, professionally and profitably.

MEMBER FIRM AUTONOMY: By giving Member Firms autonomy in selecting their own custom blend of product sets, technology platforms, investment strategy, and strategic relationships, they are better able to optimize results for their individual markets and clients.

LEVERAGE, NOT HOMOGENIZATION: ValMark’s internal expertise, technology, group buying power and integrated compliance work together to leverage Member Firms’ individual branding and client-centered advice, not to homogenize it.

ONE SIZE DOES NOT FIT ALL: ValMark consciously chose not to mandate a particular product set, platform or single planning process for all advisors. We believe that the “one-size-fits-all” solution adopted by most broker-dealers restricts the very innovation and differentiated advice that matter most to clients in a rapidly changing but increasingly commoditized and regulated environment.

BEYOND PRODUCT OFFERINGS: While ValMark has one of the widest best-in-class product offerings from all major investment product sets and almost every major U.S. life carrier, our true differentiation is our ability to enhance our Members’ advice about how those products and services can best be configured to meet clients’ goals.

UNIQUE ADVISORY PROCESSES: In support of this strategy, ValMark regularly collaborates with Members to create unique financial tools or “unique processes” to aid in delivering customized and specialized client advice, a structure that we believe allows advisors to do what is best for clients. We call this proprietary approach The Unique Process Advisor™ and encourage our Members to charge a fee for this advice and private label it through their own firms.

PEER NETWORKING: ValMark firms are independent but not alone. ValMark has become a close network of highly ethical professionals who share ideas and collaborate with ValMark’s internal experts to create new processes, technology solutions and product ideas.

BACK OFFICE LEVERAGE: With one of the highest staff-to-producer ratios in the industry, ValMark’s 100-member team creates significant operating leverage for Member Offices, allowing them to use the expertise of our highly-trained specialists in all product areas. In the life insurance area, our Underwriting Advocacy Process™ and team of experts give Members a demonstrated edge in obtaining the best underwriting classifications in the industry for their clients.

GROWTH FORMULA: This combination of belonging to an elite group of professional firms and being supported by a back office staff of over 100 professionals has consistently generated success for Member Firms and resulted in 45 years of uninterrupted growth at ValMark. Over the last five years, ValMark has experienced only a one percent turnover ratio of Members, one tenth of that experienced by other independent broker-dealers*.

THE BOTTOM LINE: The absence of any proprietary products and the combined buying power of Member Firms work in tandem to create high levels of compensation on all products. Additionally, a bonus program allows Members to aggregate production of insurance, investment and advisory products to yield higher levels of total revenue on the same sales.

COMMITMENT TO BEING “THE BEST”: Like most of our Member Firms, ValMark is committed to remaining a privately-owned company, free from the pressures of quarterly earnings and “growth-at-any-price”. Our long term goal is not to be the biggest, but the best. ValMark is committed to partnering with firms that want to be part of a movement that continues to transform the wealth advisory profession and deliver industry-leading, best-practice solutions to their clients.